Rooted and Reaching began in 2025 when Joi Crosby decided to take what she loves most—helping people connect—and share it beyond the walls of the corporate world. As the Owner and CFO (Chief Facilitating Officer), Joi brings her heart for people, curiosity, and joy for connection into every space she enters.

At Rooted and Reaching, we create customized experiences that help people better understand themselves and each other. Why? Because stronger understanding leads to stronger relationships. Using a mix of facilitation, storytelling, and intentional training, we create experiences that are fun, meaningful, and full of “aha” moments you’ll remember long after the session ends.

Joi is a relational extrovert through and through, with a God-given passion for bringing people together. Whether she’s working with a corporate team, a small business, a ministry team, or leading a marriage or relationship-focused experience, her goal is always the same: help people feel seen, heard, and more connected. No matter where you’re starting, Rooted and Reaching is here to help you grow—rooted in who you are and reaching toward deeper connection!